Originally broadcast in 1995 as a 30-minute PBS special, Not in Our Town I told how the people of Billings, Montana- grassroots activists, elected officials, schools, unions, newspapers, and churches-came together in response to racist assaults on Native American, African American, and Jewish residents to create an initiative that continues as part of the civic life of that city. The project began with a PBS broadcast, inspired hundreds of locally-based initiatives, and is currently building a social networking site to sustain a virtual community. Not in Our Town demonstrates one arc of opportunity for a socially-engaged documentary film. Our next frontier is Web 3.0, with a groundbreaking online civic engagement site-Patrice O’Neill The Working Group, Patrice O’Neill, Executive Director A DOCUMENTARY SPAWNS A SOCIAL MOVEMENT “Not in Our Town” the creative and appropriate uses of digital technologies.the provision of resources for citizens, educators and activists, and.well-developed strategic outreach plans based on alliances with stakeholders.
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a keen awareness of potential audiences and how to reach them.The success of these award-winning films reflects: The quality and effectiveness of the project has inspired an international justice media initiative. A multipronged outreach campaign and creative adaptations of accessible digital technologies have extended the reach and uses of the film in contexts that range from remote villages to international NGOs. Relating the process by which the rule of law is being restored in a country whose government destroyed human rights in the name of a “war on terrorism,” this film has resonated in countries around the world. “State of Fear” traces the quest for restorative justice in Peru through the work of the Peruvian Truth and Reconciliation Commission.In alliance with veterans’ groups and other advocates for increased support for returning women combat veterans, the filmmakers are reframing issues of gender equity in the military, providing important tools for policymakers and service providers, and contributing to public policy debates. military women engaged in ground combat in Iraq, with a goal of opening military-civilian dialog about the shifting role of women in post-Cold War conflicts and the need for new policies and services. “Lioness” brings to light the experiences of U.S.to adapt the NIOT model to local circumstances, and led to a loosely-structured alliance slated to become a sustainable virtual community. The evolution of this project demonstrates how a documentary about the experience of one small city inspired cities and towns across the U.S. “Not in Our Town” (NIOT) is a documentary about positive community responses to hate violence that triggered a movement.They are, in short, laboratories for the public media of the future. They use digital technologies for production, distribution, archiving, and social networking to promote civic engagement, and to provide tools for grassroots, national, and international networks. This report presents case studies of three social issue documentary projects that demonstrate how strategic outreach campaigns are enabling publics to form around social and political issues of shared concern. What is the sustainability of this work? How can we measure its effectiveness and impact? Those are important questions waiting to be addressed. This work is made possible by a dynamic but fragile support web of broadcasters, funders, nonprofit groups, service organizations, and citizens-all contributors to an emergent “public media 2.0,” which aims to enable publics to recognize and understand the problems they share, to know each other, and to act. They help to create sustainable network infrastructures for participatory public media that extend from local communities to transnational circuits and from grassroots communities to policy makers. Projects like these forge new tools, pipelines, and circuits of circulation in a multiplatform media environment. As the case studies below demonstrate, digital technologies do not replace, but are closely entwined with, longstanding on-the-ground activities of stakeholders and citizens working for social change. Reaching “beyond the choir” and across borders of opinion, they are developing digital tools to attract, engage and mobilize increasingly diverse publics.ĭocumentary films are serving as the core for innovative spaces and practices that mark a new kind of public media – accessible, participatory and inclusive. Barbara Abrash, Teacher, Curator and Independent Producer SUMMARYĪlready practiced in partnering for impact-with activist organizations, nonprofit groups, and public broadcasters-social issue documentarians are now moving to a new level of civic engagement.
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